Writing copy that converts is like boxing. Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them. Similarly, to craft high-converting copy, your sentences have to flow. But not your standard off-the-rack freelance writers. Instead, today’s content marketing copywriters must possess the awareness and skills to survive in the brave world of content marketing. What skills are necessary? I’ve assembled this list of five copywriter skills that I consider to be essential for a successful content marketing approach.
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The Unusual Business Writing Niche That Pays $500 an Hour
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My freelance career was off to a dismal start. It was nothing but low-paying gigs, flaky clients, and race-to-the-bottom bidding on content mill sites. Then I discovered an unusual business writing niche that changed everything.
Two small business start-up clients asked me to write content designed to attract investors to help fund their business ideas.
But these entrepreneurs weren’t looking for angel investors with millions of dollars. They were going to get funding in a different way. And they needed someone who could blend copywriting and business writing to ramp up.
It didn’t take long to discover that I liked this unusual business writing niche. Write copy to promote a business idea, help entrepreneurs, and see an idea turn into a physical product or service.
And the pay? It’s been two years since I discovered this unusual business writing niche. It took a little work to understand it, but now I regularly earn $500 per hour.
Curious? I’ve carved out a niche writing crowdfunding campaigns. And so can you. Here’s what you need to know.
Tagged with: business plan, business writing, copywriting, finding clients, freelance rates, guest post